Reliable Jewelry & Loan in Raleigh, NC

Jewelry selection, quality, and pricing are great. Staff is knowledgeable, friendly, and helpful. Been around for multiple generations...a Raleigh landmark!

The best place for diamonds and jewelry - hands down! Their expertise with quality and collectability will guarantee that you are getting exactly what you want. They have a great knowledgeable staff that is easy to work with.

I have been buying (and some selling) with Reliable for over 15 years. Alan and his dad are the best- honest, trustworthy and they carry an excellent line of gorgeous merchandise. They have both new and vintage jewelry, and will work with you to fit your budget. No reason to ever shop anywhere else-

My husband and I have known the Family/ Owners for 23+ years. We have purchased 4-5 diamond pieces from Reliable Jewelry and my experience has always been amazing! They are knowledgeable, courteous, friendly, relaxed atmosphere, they allow me to play, be picky and indecisive. I keep a running "wish list" and my husband knows exactly who to call to get that gift set up, shipped and arriving on time! They always say to have a “good jeweler” Thank you for being ours!

I took my future fiancee to Reliable Loan and Jewelry to look at engagement rings and was greeted by sales associate Gregg A. He was extremely professional, courteous and very knowledgeable. We came from Goldsboro because Reliable had been recommended by a friend. The store is beautiful and the atmosphere was very relaxing. No pressure whatsoever. The selection in the store was amazing! We found exactly what we were looking for! Thanks Gregg! I would recommend Reliable Loan and Jewelry to anyone interested in quality jewelry. Their attention to detail cannot be beat!